The Context
The service economy is the new paradigm in most knowledge driven economies. The service industry accounts for large proportion of the Gross National Product of several countries like the UK and USA. Denmark – traditionally an industrial nation – is placing a lot of emphasis on knowledge based enterprises and globalisation. This is an interesting opportunity and good timing for many of the traditional industries to move into new forms of interfacing with customers and reaching out to global audiences. By creating awareness and imparting practical tools, this workshop will educate potential champions in relevant industries.
