The Context

The service economy is the new paradigm in most knowledge driven economies. The service industry accounts for large proportion of the Gross National Product of several countries like the UK and USA. Denmark – traditionally an industrial nation – is placing a lot of emphasis on knowledge based enterprises and globalisation. This is an interesting opportunity and good timing for many of the traditional industries to move into new forms of interfacing with customers and reaching out to global audiences. By creating awareness and imparting practical tools, this workshop will educate potential champions in relevant industries.

The Workshop

This workshop will impart real world skills that can help companies to take up service design as an integral part of their product offering. The (off-site) 3-day intensive programme gives inputs in various techniques, tools and methods along with case studies and short assignments. Participants will be drawn from large service oriented companies and the public sector in Denmark. The faculty of this workshop are leading international experts both from the academic and consultancy world – assisted by a rapid prototyping help-desk coordinated by talented young designers.

 

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