SERVICE DESIGN
SERVICE DESIGN
Are you keen to acquire the systems-thinking mindset of a service designer - and to gain the ability to look at a service as as an overall experience a as well as a series of moments that can be designed?
Are you keen to acquire the systems-thinking mindset of a service designer - and to gain the ability to look at a service as as an overall experience a as well as a series of moments that can be designed?
Overview
Services are made up of many touch-points: printed materials, websites, face-to-face contact, physical objects, and more. This intensive hands-on workshop provides participants with the skills to understand user needs, come up with compelling service ideas, communicate those ideas well, and prototype aspects of a service with real users.
Prerequisites
None.
How will I learn?
Over the course of the week, participants will work in small teams to design and prototype a service. Teams will understand and map systems; co-create with customers and stakeholders; prototype the experience; and experiment with storytelling to communicate their new service.
What will I learn?
• Key tools of service design, including journey maps, service blueprints, and experience prototyping
• How to facilitate stakeholder engagement and co-creation
• How to develop a perspective on what service design means to you, and ways to incorporate its methods into your work
What should I bring?
A laptop and your favourite sketchbook
Working at the intersection of design research, interaction design, and the craft of envisioning the future, Mayo Nissen brings clarity to organizations grappling with complex and ambiguous challenges. Across his work for cities, corporations, and startups, he aims to improve the human experience and leave the world in better shape than he found it. He is an associate creative director in frog’s New York studio, and was previously principal designer at Urbanscale and a consultant at ReD Associates and Radarstation.His design work has been exhibited at New York’s Museum of Modern Art, Milan’s Salone Internazionale del Mobile, and Stockholm’s National Center for Architecture and Design, and regularly guest-lectures, advises, and teaches in the US and Denmark.He likes big cities, hard questions, and shades of black.
Manali is a seasoned design leader who helps organisations navigate transformation through service design and the lens of customer-centricity.With over two decades of experience in design strategy, she has helped Fortune 100 companies, start ups, and public sector entities in North America, Europe and Asia to bring transformative change to their organisations, products, and services. She seamlessly integrate my design thinking expertise with mindfulness practice to facilitate deep-seated change.
Manali co-founded a startup incubator within a Fortune 500 company, launching four brands in a year, in a demonstration of customer-centric speed-to-market. As a member of the company’s innovation leadership, she was responsible for identifying whitespace in the market, opportunities for growth, and building both a culture and process of innovation.
She is passionate about improving the communities she lives in, co-founded DreamBig, an education nonprofit, and advised startups with Rev-Tech Ventures and Silicon Vikings. Manali has spoken at TEDx and CreativeMornings on design thinking, inclusivity, and personal transformation, and has lectured, set briefs, and mentored students at Savannah College of Art & Design, Florence’s Polimoda Fashion School, and at her alma mater, Parsons School of Design.
Holding degrees in Interaction, Industrial and Fashion design from three different continents, Manali has lived in the USA, Costa Rica and India. She solo-parents two boys and a neurotic dog, and ground herself with meditation and yoga.
