The workshop will investigate how behavioural science can help designers generate key insights to the motivations underlying their target audience’s behaviour and will introduce strategies to shift the focus from stated preferences and opinion to measurable behaviours.

Prerequisites

None

How you’ll learn

The Design for Behaviour & Impact workshop will follow CIID’s “learning by doing” philosophy and “life-centred” approach to introduce students to Interaction Design through the lens of social impact.

What you’ll learn

• A point of view on design’s role in creating social impact, and a personal perspective on what social impact means to you
• How to use the design process—including research, prototyping and storytelling—to make a meaningful contribution to social impact projects
• How to apply the field of behavioural science to research and design to find more effective solutions to complex issues
• An appreciation for how design fits into global development projects 
• How to measure and scale the impact of your solutions

What to bring

• Laptop Computer