DESIGNING FOR BEHAVIOUR AND IMPACT

DESIGNING FOR BEHAVIOUR AND IMPACT

Learn how to incorporate an understanding of people’s behaviours into the design process to create solutions that have measurable impact.

ABOUT THIS COURSE

The Design for Behaviour & Impact workshop will follow CIID’s “learning by doing” philosophy and “life- centred” approach to introduce students to Interaction Design through the lens of social impact. The workshop will also investigate how behavioural science can help designers generate key insights to the motivations underlying their target audience’s behaviour and will introduce strategies to shift the focus from stated preferences and opinion to measurable behaviours.

Prerequisites

None

What will I leann?

- Develop a point of view of how design plays a role in creating social impact and develop a personal perspective on what social impact means to you

- Experience how the design process including research, prototyping and storytelling can have a meaningful contribution to social impact projects

- Learn how the field of behavioural science can be applied to research and design to make more valuable solutions to complex issues

- Gain appreciation for how design fits into global development projects and how to measure and scale the impact of your solutions

What to bring?

Your laptop

FACULTY

FACULTY

DATES
Jan 27
 to 
January 31, 2025
 (
5 Days
)
LOCATION
San Jóse, Costa Ricá
FORMAT
24
 students
In-Person
FEE
1200
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