As our world grows more complex, designing seamless, human-centered services is essential. This course offers a hands-on introduction to the tools and mindsets of service design—helping participants create effective, end-to-end experiences across digital, physical, and interpersonal touchpoints.
ABOUT THIS COURSE
Designing a service is more than delivering a product—it’s about orchestrating an entire experience. This hands-on, weeklong workshop introduces participants to the key principles and tools of service design. Working in teams, participants will research real-world challenges, map service systems, and prototype meaningful interactions that reflect the needs of users and stakeholders alike.
Through a combination of field research, co-creation, journey mapping, and storytelling, students will learn how to translate insights into impactful, user-centered service innovations. The course embraces an interdisciplinary, systems-thinking approach to help designers tackle complexity with clarity, collaboration, and creativity.
Prerequisites
No prior design knowledge is needed. Participants should be comfortable speaking with strangers as part of the research process.
How you’ll learn
This course follows CIID’s “build-test-repeat” philosophy—blending theory with hands-on practice in an immersive, team-based setting. Throughout the week, participants will work collaboratively to design and prototype a service experience, moving through each stage of the service design process. From conducting field research and synthesizing insights to mapping journeys and co-creating with users, the course emphasizes rapid prototyping and iterative testing as core practices. Storytelling techniques will support clear and compelling communication of final concepts. The experience is fast-paced and collaborative.
What you’ll learn
What to bring
