SERVICE DESIGN

SERVICE DESIGN

As our world grows more complex, designing seamless, human-centered services is essential. This course offers a hands-on introduction to the tools and mindsets of service design—helping participants create effective, end-to-end experiences across digital, physical, and interpersonal touchpoints.

ABOUT THIS COURSE

ABOUT THIS COURSE

Designing a service is more than delivering a product—it’s about orchestrating an entire experience. This hands-on, weeklong workshop introduces participants to the key principles and tools of service design. Working in teams, participants will research real-world challenges, map service systems, and prototype meaningful interactions that reflect the needs of users and stakeholders alike.

Through a combination of field research, co-creation, journey mapping, and storytelling, students will learn how to translate insights into impactful, user-centered service innovations. The course embraces an interdisciplinary, systems-thinking approach to help designers tackle complexity with clarity, collaboration, and creativity.

Prerequisites

No prior design knowledge is needed. Participants should be comfortable speaking with strangers as part of the research process.

How you’ll learn

This course follows CIID’s “build-test-repeat” philosophy—blending theory with hands-on practice in an immersive, team-based setting. Throughout the week, participants will work collaboratively to design and prototype a service experience, moving through each stage of the service design process. From conducting field research and synthesizing insights to mapping journeys and co-creating with users, the course emphasizes rapid prototyping and iterative testing as core practices. Storytelling techniques will support clear and compelling communication of final concepts. The experience is fast-paced and collaborative.

What you’ll learn

  • Core methods of service design, including journey mapping, service blueprinting, and experience prototyping
  • How to conduct and synthesize user research to uncover unmet needs and opportunities
  • Techniques for co-creation and stakeholder engagement to ensure alignment and buy-in
  • Ways to communicate service concepts through visual storytelling and interactive demonstrations
  • How to integrate service design thinking into your everyday practice.

What to bring

  • Notebook and pens
  • Laptop Computer

FACULTY

Emma Parnell

Emma has been a designer for 15+ years. She helps organisations design services that meet the needs of their users. For the last 10 years Emma has practiced service design and co-design; primarily with charities, government and healthcare institutions before founding Joy. She has worked with a wide variety of organisations across public, private and third sectors including Tesco, Cancer Research UK, the NHS, various local authorities and many more.

Building connection is at the heart of Emma’s work. She is passionate about the relational aspect of service design because ultimately services are delivered by people. Emma is a skilled and empathetic facilitator who prides herself on her ability to bring different perspectives together in a safe way. Emma is a champion for inclusive design and equity of access for all - especially in the gender diversity space.

FACULTY

DATES
Jul 7
 to 
July 11, 2025
 (
5 Days
)
LOCATION
Pune, India
FORMAT
24
 students
In-Person
9AM - 5PM
FEE
1000
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