SERVICE DESIGN
SERVICE DESIGN
Services are made up of many touch-points: printed materials, websites, face-to-face contact, physical objects, and more.
Services are made up of many touch-points: printed materials, websites, face-to-face contact, physical objects, and more.
Effective services include many touchpoints: printed materials, websites, face-to-face contact, physical objects, and more. Designing a service that seamlessly combines these touchpoints is a complicated task. In this weeklong workshop, participants will learn the skills necessary to design an end-to-end service experience, based on real-world consumer insights.
Prerequisites
No prior design knowledge is needed. Participants should be comfortable speaking with strangers as part of the research process.
How you’ll learn
Expect a hands-on week with lots of collaboration, experimentation, and results that are sure to be innovative and surprising. Over the course of the week, participants will work in small teams to design and prototype a service. Working together, teams will map service systems, co-create with customers and stakeholders, prototype service experiences, and experiment with storytelling to communicate their new service.
A series of guided exercises will introduce participants to user research techniques, research analysis and insight development, and service ideation. Participants will be tasked with turning their service ideas into real working prototypes, which they’ll use to test out their concepts with real users, refine and expand those concepts. Finally, all participants will present the results of their project to the class, resulting in communication skills that are transferable to almost any industry that involves user interaction.
What you’ll learn
What to bring
Simon teaches designers about business and businesspeople about design. He is pragmatic about solving problems and passionate about working in fast-paced cross-disciplinary environments. With a background in sociology from Columbia University, early-stage investing in New York’s startup scene, and interaction and service design at CIID, he has worked in environments such as prisons, project buildings, and venture capital boardrooms. This hybrid experience between field work, design, and business makes him particularly attuned to creating strategic and financial viability through service design informed by real-world insights. Or, more simply: creating services that work, solve problems, and delight.
