‘Friction’ is seen as something to avoid in technology—it slows us down, creates hurdles, and disrupts seamless experiences. However, when thoughtfully designed, friction can serve as a benefit, particularly in promoting positive habits or managing negative ones. Rather than being a barrier, friction can act as a subtle guide or reminder, nudging users toward more mindful behaviours or preventing harmful patterns.
Consider a physical product that incorporates artificial intelligence to introduce "invisible friction" at key moments. A wearable device might detect when someone is excessively scrolling on their phone and gently vibrate to prompt a pause. A desktop tool could introduce a slight delay before opening certain applications, encouraging users to reconsider their choices or take a moment to reflect. Similarly, a Chrome plug-in might dim the screen when a user spends too long on social media, creating a break in the flow to reduce compulsive browsing. Everyday objects, such as a smart water bottle, could encourage proper hydration habits or prevent overconsumption of sugary drinks.
The idea of friction was explored during this one-week class that provided students with time and space to reflect on how artificial intelligence could positively influence daily life. Students considered ways AI might enhance self-awareness, create healthier routines, or support well-being by subtly shaping interactions with technology. By introducing thoughtful friction into the design of AI-driven tools, they reimagined how technology can foster more intentional and beneficial habits rather than simply maximising efficiency or engagement.
Ultimately, friction, when used intentionally, becomes a tool for empowerment. It shifts the focus from seamless consumption to deliberate action, offering users opportunities to pause, reflect, and make choices that align with their goals and values.
Lesley is a designer & researcher based in Eindhoven, The Netherlands. His interest lies in the relations we share with our (technological) environment and how technology shapes what we perceive and how we act. Currently Lesley explores this in the environment of his passion: teaching and practicing Brazilian Jiu Jitsu; where he explores how to make learning playful, safe, and fun through teaching interventions and supporting digital technologies.
Previously, at Emotion Studio, he has worked with a diverse variety of clients from the municipality of Rotterdam to Henkel to Mercedes-Benz. There, he researched the emotions people feel when using products and services and surfacing the experiences and beliefs behind these emotions.
Lesley holds a MSC in Industrial Design from the Eindhoven University of Technology.
Kay is a designer and prototyper, exploring interactions that fuse digital and physical. He turns ambiguous ideas into tangible experiences by gluing together various hard- and software.
Currently he’s contracting at the Google Envisioning Studio (part of Google Research), where he explores innovative applications of state-of-the-art generative AI models. Previously, he has worked with companies ranging from Modem Works and Archetype AI to Arduino and others across design and technology. Kay holds an MFA in Interaction Design from the Umeå Institute of Design, and a BSc in Industrial Design from the Eindhoven University of Technology.
Beyond design and tech, Kay enjoys travelling, reading philosophy, and spending time in the ocean doing various water sports, or teaching as a surf instructor.
