Simon Herzog is a strategist, service designer, and experience designer. He helps organizations and institutions make sense of complexity, whether through better services or better stories. Since 2017, he has led the Vienna-based consultancy Anglemap, working with clients like Novo Nordisk, Maersk, and the Red Cross to redesign systems with empathy and strategic clarity.

Simon also works as an experience designer on large-scale cultural and public projects, including World Expo pavilions and international exhibitions, where he helps shape the core narrative: what we want people to feel, understand, and remember. From research and facilitation to storytelling and strategic framing, his role often bridges the abstract and the tangible.

He holds degrees in sociology from Columbia University (cum laude) and interaction design from CIID (with honors). He thrives in contexts that involve human nuance, cultural sensitivity, and interdisciplinary collaboration.