Creating the conditions for innovation to thrive in organisations.
This course explores the four fundamental pillars—structure, strategy, tools, and skills—that shape a culture of innovation within organisations, enabling leaders to build more resilient and adaptable teams.
ABOUT THIS COURSE
Organisations who are not constantly adapting their offerings are bound to be irrelevant in a short period of time. Now more than ever, organisations need to adapt, create and execute. This is not the responsibility of an isolated team, but of the whole organsation. Creating a culture of innovation is therefore the ultimate competitive advantage, but doing this requires deliberate, systemic intervention: reshaping how people work, how decisions are made, how performance is measured, and how individuals are motivated to think, experiment, and collaborate.
Technology or breakthrough products offer only temporary advantages. The true differentiator is designing an organisation with the enduring capability to innovate repeatedly.
Most organisations are better at surviving than at adapting themselves to their internal and external realities. This course approaches organisational innovation as a design challenge — How do you create a culture of innovation that is resilient, sustainable and conducive to long-term competitiveness? By embedding innovation in a systematic way and influencing the strategy, incentives, tools and structures that shape how things are done. Drawing on behavioural science, strategic design, and leadership theory, participants learn new frameworks and develop the skills and instincts to lead transformation from within and help shape more innovative, adaptable and resilient organisations.
PRACTICAL METHODS & APPROACHES
INNOVATION IMPACT for industry participants
Participants will leave with a thorough understanding of all the levers that organisations have to increase their innovation potential.
KEY LEARNINGS
TARGET AUDIENCE
This course is designed for innovation leaders and decision-makers shaping the future direction of their organisations as well as general managers and business leaders responsible for strategy, innovation, and organisational transformation—those tasked with driving change, aligning teams, and building the conditions for sustained innovation. It also welcomes students with a strong interest in organisational innovation who are eager to understand how these principles are applied in real-world contexts.
Luis has worked at the intersection of business, design and the social sciences for more than 28 years. Luis was founder and CEO of INSITUM, one of the leading global innovation consulting firms worldwide--acquired by Accenture in 2019. During five years, Luis was the global design leader at Fjord and Accenture Song, and now is an independent consultant.
Luis studied Industrial Design in Mexico City (1994) and has a Masters degree in Design Planning from the Institute of Design in Chicago (1998). He has lived and worked in Mexico City, Chicago, Barcelona and Sao Paulo where he has been a professor, speaker, entrepreneur, investor and consultant.
Luis has been involved in more than three thousand projects most of them focused on helping leading organizations create an Innovation culture and promote user-centred innovation in a wide variety of sectors. His areas of expertise include organizational innovation, human-centered design / design thinking, design research, service design, CX, and innovation strategy.
In his spare time, Luis practices cycling and badminton.
PY is a designer with over 30 years of practice across non-profits, consulting, and global corporations.
Born in Kinshasa, raised in Belgium, he holds a degree from Ensci Les Ateliers (École Nationale Supérieure de Création Industrielle), Paris.
He began by founding Design Co·Operation (DCO) in Harare, Zimbabwe — nine years running an NGO dedicated to co-developing products and services with small-scale informal entrepreneurs, using design as a lever for economic empowerment.
Then came twenty-five years leading design at the highest level: Moen, Legrand, Orange, Philips Lighting and Signify, before serving as Global VP of Experience at Publicis Sapient France, working with major clients on digital transformation and service redesign.
Today, PY has returned to his roots — running DCO again as an independent designer, this time with a focus on France and Southern Africa.
User experience has always been his north star. In the corporate world, he consistently used design to look at the whole picture, never hesitating to reframe a problem when observation called for it. As he liked to tell non-designer colleagues: “don’t ask a designer to just create a bridge — ask them what’s the best way to cross the river.”
PY has served two terms on the Executive Board of the World Design Organization, advised the Design Management Institute, and chairs the Professional Advice Council of CY School of Design in France.
At the heart of it all: people. Users, customers, and the teams he’s built and led — always with compassion, curiosity, and a relentless drive to push design further.
