Adi is the Experience Design Lead at Second Story NYC. She designs innovative interactive experiences and responsive environments for brands and cultural institutions, leading efforts from conception through implementation. Previously, Adi lead the experience design of interactive installations at the LAB at Rockwell Group. In addition to client work, Adi has been designing and prototyping new innovative user experiences. And her work has been exhibited at museums and galleries worldwide; including the MoMA in NYC.Whether working on client projects or on her own projects, Adi is passionate to explore new ways to bridge digital and physical, high-tech and low-tech, tradition and innovation — with the goal of creating engaging user experiences and interactive connected spaces.Adi is an adjunct professor at the MFA in Design and Technology at Parsons, The New School for Design and have lead workshops at the Interactive Telecommunication Program (ITP), NYU.She studied across three continents and across-disciplines earning a BFA in product design from Bezalel Academy of Arts and Design (Israel), MS in design engineering from The University of Tokyo (Japan), and MPS from the Interactive Telecommunications Program, at New York University (USA).
