Chris is a pioneer of Service Design and a leader in the application of emerging technologies to real-world product and service challenges. In 2001, he co-founded Live|work, the world’s first Service Design company, helping to establish a discipline that has reshaped industries and public services alike. Since then, he has continued to push the boundaries of design - as a founder and innovation leader working at the intersection of data, AI, and systems thinking.

Chris was the co-founder and Chief Innovation Officer of Normally, an Applied AI design studio that helped organisations including Apple, IKEA, Panasonic, and the BBC turn data into products, platforms, and services with lasting impact.

A passionate advocate for design education, Chris was part of the founding team behind the Interaction Design Institute Ivrea, is a visiting lecturer on the Imperial College Business School MBA programme, and has served as an external examiner at the Glasgow School of Art.