Evie Cheung is a service designer and researcher who moves between strategic storytelling, behavioral science, and systems thinking to understand what really drives human behavior—and how design can respond. Her work has taken her from hospital networks to telecoms centers, from exploring AI ethics to the impact of dating apps, and from corporate boardrooms to classroom critiques...and beyond.

Evie is an alum of frog Design, Deloitte Digital, and Johnson & Johnson, and has also advised several startups and boutique design agencies. She is an adjunct professor of Design Research at the School of Visual Arts' MFA Products of Design program. Additionally, she is leading a personal research project focused on men and boys' experiences navigating the modern dating world.

You can usually find her by the sea, on a motorcycle, cooking up some new pasta dish, or searching for the best hole-in-the-wall dumpling spot.

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