Haz Roth is an Experience Design leader based in Stockholm.

She helps organisations deliver exceptional customer experiences by bridging the gap between business strategy, customer insight and design excellence.

With a career spanning Volvo Cars, McKinsey & Company and Philips Design, she has global experience turning customer insight into measurable growth. Hugely collaborative, Haz enjoys working across siloes, bringing teams together to solve today’s pains or define visions for the future.

Haz is an alumnus of The Glasgow School of Art and CIID. Her career has focused on physical-digital innovation within cities - from healthcare to mobility.