Laura is an experience designer at Tellart, whose practice weaves together filmmaking, interaction design, and semiotic theory to craft immersive, multi-sensory experiences that transcend platforms. Driven by a belief in storytelling’s ability to spark emotional engagement and critical reflection, she combines rigorous research with narrative and technical expertise.

From strategic narrative development at McKinsey Design to playful smart-city research at UC Santa Cruz and colour and light studies at Meaningful. Laura holds an MFA in Interaction Design from Umeå Institute of Design and a BA (cum laude) in Audiovisual and Multimedia Production from Eram University School. In addition to her freelance work as a filmmaker, photographer and front-end developer, she teaches audiovisual theory and photography, and continuously explores new ways to design interactions that resonate deeply and leave a lasting impact.