Luis has worked at the intersection of business, design and the social sciences for more than 28 years. Luis was founder and CEO of INSITUM, one of the leading global innovation consulting firms worldwide--acquired by Accenture in 2019. During five years, Luis was the global design leader at Fjord and Accenture Song, and now is an independent consultant.

Luis studied Industrial Design in Mexico City (1994) and has a Masters degree in Design Planning from the Institute of Design in Chicago (1998). He has lived and worked in Mexico City, Chicago, Barcelona and Sao Paulo where he has been a professor, speaker, entrepreneur, investor and consultant.

Luis has been involved in more than three thousand projects most of them focused on helping leading organizations create an Innovation culture and promote user-centred innovation in a wide variety of sectors.  His areas of expertise include organizational innovation, human-centered design / design thinking, design research, service design, CX, and innovation strategy.

In his spare time, Luis practices cycling and badminton. 

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