Saurabh (also known as Datta) is a multidisciplinary designer, artist, and design technologist who bridges strategic thinking with hands-on hardware and software prototyping. In his career spanning over a decade, he has built creative technology divisions and led innovative, AI-driven experiences for renowned agencies and in-house labs including zigzag (current), VW Future Center Asia, and frog Design.

Operating at the intersection of complex systems and human experience, Saurabh believes in examining technology not merely as a tool, but as a cultural artefact. Alongside his professional work, his artistic practice uses sculpture and speculative design to critically explore the behavioural and societal nuances of our digital age.

Saurabh is a founding member of the former new media collective automato.farm and is currently running his own product (physical) studio at Datta+Baum. His critically acclaimed interactive installations have toured globally, exhibiting at prominent institutions such as the Vitra Design Museum, the Museum of Applied Arts and Sciences in Sydney, and the Vienna Biennale. A passionate educator, he regularly shares his expertise with the next generation of designers, having taught at institutions including NYU Shanghai (IMA/ITP) and Bauhaus University.