Focussing on the topic of housing and accommodation, this three week investigation started with service-oriented research. The students identified pain points, needs, and opportunities, then generated ideas for future services for different groups: Families and Children, Students, Public and Shared Housing, Refugees/Immigrants and Tourists.
They created maps to better understand how stakeholders, organisations, technical systems, and various touchpoints come together to shape an experience. Prototyping elements of the proposed services enabled them to conduct research with their specific audience and stakeholders.
Throughout, they looked at how service design operates in the real world, how business and incentives influence decisions, how power dynamics impact the work of designers, and strategies for driving change in complex organisations.
Marzia Aricò is a design leadership consultant, coach, author, and speaker dedicated to driving meaningful business transformation through design. Her career has included collaborations with major global companies, including Adidas, JPMorgan Chase, Xero, and Gucci. She brings deep expertise across more than twenty industries.
Marzia holds a PhD in Organisational Studies from Copenhagen Business School and is a strong advocate for bridging industry and academia. She is the author of Design Leadership Chronicles and shares her insights on design, leadership, and transformation through her biweekly publication on designmavericks.substack.com.
To explore her work further, visit marzia.studio.
