HELD is a device that brings people together through care. Placed in a shared household space, it creates a ritual around something often invisible: caring for the person who cares for everyone else. HELD focuses on needs such as affection, freedom, identity, leisure, and participation.
Using a curated knowledge base, HELD turns these needs into simple, meaningful gestures. A household member presses a button and receives a physical note with an actionable gesture designed to make the caregiver feel seen and supported. Over time, the system becomes personalized: the caregiver can share preferences through the app or by voice, and HELD translates them into actions others can take.
By making care easier to express and participate in, HELD helps households build a sustained habit of caring for one another and makes the absence of care visible when no one shows up.
