How might energy transition become a meaningful social practice that condo owners from Bergamo actively participate in and identify with?
Luce Futura is designed to support condo communities in making a collective energy transition. To create emotional resonance, its campaign appeals to the imagination of the future of younger generations by inviting children to draw their "house of the future." These drawings are featured on the website, connecting investment decisions to family values, care, and intergenerational responsibility. The platform then translates vision into practical clarity. By entering their address and number of units in the condo, people can instantly access projected savings, break-even timelines, and environmental impact.
In Bergamo, condo communities already share physical infrastructure, governance structures, and long-term financial interests. This makes them uniquely positioned to distribute both the financial burden and the benefits of becoming clean-energy producers. The target behaviour for the project was collective decision-making to install solar energy systems. Strategically, the intervention framed energy production as an extension of home ownership, community belonging, and economic security. At the interaction level, Luce Futura encourages residents to commit to a shared investment in solar panels.
People can formally pledge participation and use integrated tools to engage neighbours and build consensus. The platform also empowers local initiators with resources for storytelling, event facilitation, and collective future-building. In addition, Luce Futura connects communities with government incentives and qualified technicians, while members receive a symbolic keychain emblem representing belonging to a growing network of energy producers.
Through this process, the team learned that home investment decisions are deeply emotional and future-oriented in the case of Bergamo context. They also discovered that self-interest often outweighs collective motivation, and that simplifying technical complexity is essential to enabling participation.
