Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.
Laura is an experience designer at Tellart, whose practice weaves together filmmaking, interaction design, and semiotic theory to craft immersive, multi-sensory experiences that transcend platforms. Driven by a belief in storytelling’s ability to spark emotional engagement and critical reflection, she combines rigorous research with narrative and technical expertise.
From strategic narrative development at McKinsey Design to playful smart-city research at UC Santa Cruz and colour and light studies at Meaningful. Laura holds an MFA in Interaction Design from Umeå Institute of Design and a BA (cum laude) in Audiovisual and Multimedia Production from Eram University School. In addition to her freelance work as a filmmaker, photographer and front-end developer, she teaches audiovisual theory and photography, and continuously explores new ways to design interactions that resonate deeply and leave a lasting impact.
