
This course introduces the moving image as a tool for ethnographic research and interaction design. Over five days, students develop practical skills in visual language, composition, camera, sound, editing and colour, while learning how video can be used to observe, understand and communicate people, places and experiences.
It begins with the fundamentals of camera and sound, building on students’ experience with still photography before introducing the principles of moving image. Through short audiovisual exercises, they explore composition, coverage, editing and sensory approaches, developing an understanding of how creative decisions shape what an audience sees, hears and feels. Daily discussions and mini-critiques encourage students to reflect on their choices and learn from one another.
Students are also introduced to an ethnographic approach to video, learning to observe carefully, suspend preconceptions and pay attention to the everyday. They explore observational, participatory, sensory and reflective approaches, with a particular focus on observational and sensory modes. Concepts including the observer effect, representation and consent help students consider the ethical responsibilities involved in filming people and places.
The course culminates in a one-day field immersion in Bergamo Città Bassa, where students apply their skills to research a specific location or context. Working in teams, they produce a two- to three-minute observational film that captures the character, rhythms and sensory qualities of their chosen place.
The week concludes with a final screening and collective critique, giving students the opportunity to analyse their classmates’ work, articulate their own creative and observational decisions, and consider how video can support research, prototyping and concept presentation throughout the design process.

Laura is an experience designer at Tellart, whose practice weaves together filmmaking, interaction design, and semiotic theory to craft immersive, multi-sensory experiences that transcend platforms. Driven by a belief in storytelling’s ability to spark emotional engagement and critical reflection, she combines rigorous research with narrative and technical expertise.
From strategic narrative development at McKinsey Design to playful smart-city research at UC Santa Cruz and colour and light studies at Meaningful. Laura holds an MFA in Interaction Design from Umeå Institute of Design and a BA (cum laude) in Audiovisual and Multimedia Production from Eram University School. In addition to her freelance work as a filmmaker, photographer and front-end developer, she teaches audiovisual theory and photography, and continuously explores new ways to design interactions that resonate deeply and leave a lasting impact.
